Lyndsay Siegel, owner of Tradecraft, a renovation and investment company, and an exclusive partner of Realpro Eastside, has worked at the intersection of strategic marketing, branding and partnership development for nearly two decades. After many successful years in the fast-paced New York entertainment world, she decided to follow the sun to California. This is where she met Kendall (and they’ve been painting the town red together ever since).
Lyndsay has a rescue dog named Mila and is committed to arranging charitable donations and events in Highland Park for the Highland Park Society founded by Kendall Key, owner of Realpro Eastside and A Paper Street. The Highland Park Society exclusively donates to the North Central Animal Shelter located in Highland Park.